Category Archives: Leasing

The Changing Face of Downtown Boston

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The following blog post was submitted by Ally Quinby, Account Executive at Solomon McCown.

Real estate professionals gathered last week to discuss the significant transformation happening in our city’s core. The office, retail and residential sectors are all growing and working together to create a true 24/7, live, work, play environment in downtown Boston.

Even with the boom in the Seaport, Downtown is seeing an influx of new office tenants who want to be in the heart of the city. David Greaney of Synergy Investments told us that of the 70 leases his firm has completed this year, 59 of them were located downtown. And these tenants are looking at more than just the office space. Mark Smith said that Equity includes the amenities of the surrounding area on tours with potential tenants. He also told the room that tenants want comfortable, communicative environments.

All these companies have employees who want to be within walking distance of work. Despite the thousands of apartment units that are planned and currently being constructed, Bill McLaughlin of AvalonBay Communities said that the demand is there because young people aspire to live in the city; we are well-positioned to absorb the deliveries we will see in the next five to six years.

Retail is growing too. Andrea Matteson of CBRE/Grossman Retail Advisors highlighted Walgreens, Equinox, Scholars and the coming Legal Seafoods as game changers who have helped Downtown Crossing look better than ever. She said that first floor tenants are key in providing character for downtown buildings.

Foreign investment and continued development make Boston one of the U.S.’s most dynamic cities, and our panelists agreed that downtown is going to be an integral part of Boston’s growth in the coming years.

2013 Bus Tour Recap: The Suburban Transformation

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The following blog post was submitted by David Fleming, Principal at PACE Communications Group, a marketing and PR firm that specializes in commercial real estate and retail.Elisif_20130501_0150

Three signs that spring has finally arrived in Boston: 1) green grass on the Esplanade, 2) the Red Sox back at Fenway Park, and 3) NAIOP MA’s Annual Bus Tour. The 11th edition of the tour took place on Wednesday as more than 250 people aboard five buses toured properties along what is suddenly one of the hottest stretches in commercial real estate in the region: the Route 128 Corridor from Needham to Lynnfield. Here’s a summary:

Elisif_20130501_0115Kickoff at Needham Crossing

  • Needham’s Economic Development Director Devra Bailin, discussed efforts to rebrand the former New England Business Center as Needham Crossing
  • Justin Krebs and Mark Roopenian described two of Normandy Real Estate Partners’ projects along the route:
    • Center 128, which will redevelop Needham’s former New England Business Center into an 825,000-square-foot “super-park,” including a Marriott Residence Inn Hotel
    • Station at Riverside, which will transform MBTA’s Riverside Station into a mixed-use development featuring 295 apartments, a 10-story 225,000 square foot office building, and a 20,000 square foot retail village
    • Mike Wilcox of The Bulfinch Companies discussed development at Needham Crossing and the branding and leasing efforts at Atrium Center. Wilcox concluded with an exciting Atrium Center video that you can see here.
    • In his market overview, Jeremy Grossman of CBRE/Grossman Retail Advisors noted the “flight to quality” among retailers, New Urbanism, the continued expansion of restaurants, the intensifying battle among grocers, and the strengthening of regional markets such as Chestnut Hill, Lynnfield, and Northborough as key trends

Elisif_20130501_0215Bus Tour Highlights

Six tour buses, escorted by members of the MA State Police, traveled along Route 128 beginning in the Needham/Newton area and ending in Lynnfield. Here are a few highlights:

 

Elisif_20130501_0268Lunch and Learn at MarketStreet Lynnfield

The tour stopped in Lynnfield for lunch at MarketStreet Lynnfield, a 680,000 square foot mixed-use development currently under construction. Inside a space that will become a Shoe Market store, WS Development’s Tom DeSimone and National Development’s Ted Tye shared details of the joint venture scheduled to open in August 2013.

When complete, MarketStreet Lynnfield will include 395,000 square feet of shops and restaurants, 80,000 square feet of office space, 180 residential apartments known as Arborpoint at MarketStreet, and the 9-hole King Rail Reserve golf course.

Elisif_20130501_0282Voices on Tour

I caught up with a few people on tour. Here’s what they had to say:

  • Tom DeSimone, partner, WS Development: “There’s no better way to understand real estate than to actually be there. The NAIOP Bus Tour gets you closer to the real estate by providing an introduction. Then you can go back and look at whatever may have peaked your interest.”
  • Ted Tye, managing partner, National Development: “It’s great to people out here having a nice day, getting out from behind their desks, and seeing some projects that are being built. And, it’s incredible that in 2013 that we actually have things being built.”
  • David Chilinski, co-founder and president, PCA: “The best part of the NAIOP Bus Tour is that you really get a sense of what’s happening and, importantly, what’s new in the marketplace.  We all know the tried and true properties, but the tour lets you see new projects as well as cases where people are reinventing or adding to projects. That’s the importance of this tour.”
  • Sarah Walker Weatherbee, managing director, Keller Augusta: “You get a sense of history as well as what the future holds for the Boston-area markets like the ones we saw today. And, the networking that the Bus Tour enables is unique to NAIOP—that really makes the day exceptional.”


While here, please read David’s important post below about National Development’s Roseann Sdoia, who was seriously injured in the Boston Marathon bombings. David includes a link to Roseann’s Recovery Fund for those who wish to donate toward expenses for Roseann’s treatment and recovery.

The Return of an Owner’s Market?

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It might be a sign that the commercial real estate industry’s recovery is beginning.  A recent article in Banker & Tradesman,  entitled High Rise Office Space Expected to Soar, describes a significant improvement in the industry bellwether of tower leasing. With vacancy rates around six percent in the “upper floor” market in Boston high rises, rents are beginning to push upwards.

This is obviously the premium space in Boston, but in the past it has been a good indicator of market recoveries.  There needs to be more business expansion with substantial job creation for this to spread to other Class A space in downtown and the Route 128 suburbs, but it is a start.

Brokers are now advising their clients to lock in their leases at the current rates.  It appears that the indecision that was evident in 2009 and 2010 is being replaced with timely transactions.  Whether these lease renewals are for current space needs or include expansion for future growth is the most important question.

The good news is that Massachusetts is one of the few states showing any job growth.  Let’s hope that this is the start of a more sustained recovery.

SJC Decision Affects Landlord Liability

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The Massachusetts Supreme Judicial Court recently ruled in Bishop v. TES Realty Trust that a commercial landlord has a statutory duty to correct an unsafe condition, if the landlord has received written notice from the tenant.  In its decision, the Court determined that G.L. c. 186, § 19, which concerns a landlord’s duty to make repairs when notified of an unsafe condition, now applies to commercial landlords. While such an obligation has been applied to residential landlords, this would be a significant change for commercial owners.

Until now, commercial landlords have only been required to make repairs to common areas or when they specifically contract through the lease to make repairs. Under Bishop, the landlord will be liable for any injuries resulting from inaction on a written notice to make repairs. 

The Bishop decision also makes “void and unenforceable” any lease provision that attempts to waive a commercial landlord’s obligation under §19.  Even if the tenant is obligated to make repairs through the lease (e.g. triple net), the landlord must make the repairs of unsafe conditions if notified in writing by the tenant.  However, the landlord may bill the tenant for the costs of the repairs.

There is no question this decision will have far reaching consequences for the commercial real estate industry.  The decision increases liability for commercial landlords and significantly impacts how commercial leases are structured.  Serious questions remain regarding how this decision will be implemented.  NAIOP is now determining a legislative strategy to respond to the decision.

Four New Tools for Real Estate Marketers

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Monday’s program on Jumpstart Your Marketing included a wealth of ideas and examples of how to navigate the modern marketing mix, including new approaches to websites, how to select the right social media platform for the job, and knowing when to let the product speak for itself. Among the case studies and client examples, the speakers shared a handful of resources guaranteed to help marketers make better use of their time, get a new perspective on their work, and reach their target audience.

Here are four new tools CRE marketers should know about:

Speakers at NAIOP's Jumpstart Your Marketing program (l-r): Susan Shelby, Mo Doerr, Diane Danielson, Steve Steinberg, Tina Snyder

  • HootSuite – One of the best tools to automate and organize social media, HootSuite allows you to post once on multiple channels (Twitter, LinkedIn, Facebook, and others), as well as scheduling tweets, retweeting, and tracking. As Diane Danielson said “This allows me to write once and publish twice!” We use the service as well, and have found it invaluable for managing NAIOP’s social media efforts.
  • Texting To Sell – Tina Snyder, speaking with colleague Steve Steinberg, shared this cost-effective way to generate leads from property signage. A call to action is displayed asking passers-by to text a unique Mobile ID, after which they instantly receive two text messages back: The first shows pictures and listing details for that property, the second provides contact info with an option to receive an immediate call back. Each time a property’s unique Mobile ID is texted, you receive an alert with your prospect’s contact information. It’s a simple, effective and low cost option to generate leads!
  • Guts: Advertising from the Inside Out, by John Lyons: A classic how-to book recommended by Mo Doerr, who raved about the author’s provocative approach to strategy.  One of her favorite quotes: “Have teeth, will bite. A strategy is a carefully designed plot to murder the competition. Any idea that makes your competition hate you, cry foul, or quietly invoke Chapter 11 qualifies.” (currently out of print, but still available online)
  • Facebook –Facebook isn’t new, but what many don’t realize is that it has greater customization options than may be obvious. Diane used the landing page for SouthField as an example, showing how, through careful use of custom tabs and graphics, they were able to fully brand their Facebook Page, keeping it tightly integrated with the rest of the SouthField marketing materials.

These are just a few of the tools available to today’s marketing professional – what are your favorites? Is there a tool you can’t live without, or one you wish you’d never wasted your time on? Let us know – comment today!